design a sign that stands out

3 Tips For Making Signs Stand Out

Strong advertising is a key component of a successful business. No matter what goods or services you are offering, people need to know about them for you to make money. Commercial signs, banners, flyers, and other printed marketing materials are a great way to get the word out about your business. When designing your marketing materials, make them stand out from the rest by keeping the following tips in mind: 

1. Print in Color:

Yes, printing in black and white is cheaper, but it also makes your marketing materials less memorable. Underspending is one of the top mistakes businesses make when printing marketing materials. Signs and banners with bright colors are more likely to catch the eye of potential customers, meaning that they are more likely to check out your business. Printing in color might set you back money-wise initially, but it will also draw customers to your business, helping you to make more money in the long run. 

2. Keep it Simple:

If your marketing materials have too much going on, potential customers are not going to take the time to read them. Whatever your message is, make sure that it is clear and easily understood. Note that a clear message does not have to be boring. You can still use creative words or phrases to catch your audience's attention, just make sure that it is obvious what you want them to do, whether that's call you for more information or check out a big sale. 

Simplicity is key when it comes to color as well. Use bright colors, as mentioned above, but do not make your sign too busy. Stick to two or three colors and make sure that your color choices make the sign easy to read. 

3. Provide Enough Information:

Simplicity is important for your sign's design, but make sure that your audience still knows what you are talking about. Your audience should be able to quickly determine what product or service you are offering. Also, make sure that you include some type of contact information, either a phone number or website, so that potential customers can get in touch with you. 

Following the tips above can help you design a sign that adds to the success of your business. These tips also apply to other printed materials like flyers and banners. Whatever you are printing, make sure that the money you spend is helping to grow your business.